We’ve put together some hints and tips to kick start or keep momentum on your social media feeds.
At this difficult time where people are moving further online, keep ahead of the curve and get your social media game in tip top shape!
More followers, increased engagement, sales, traffic to your website… You need to decide what you want to get out of social media.
Social media has changed the way we live our lives, it’s everywhere, unavoidable and a powerful marketing tool.
There are 3.5 billion daily active social media users, thats about 45% of the population. Can you really stand to miss out on that potential audience for your business?
Ask questions, engage if someone answers, keep the conversation going, it shows you’re interested, who wants to talk into the eta and never get a response!
Use snappy, witty, or intriguing hooks to begin your social media posts.
Switch it up with different content types, try linking to blog posts, videos, your website, go live….
If you ‘re posting a link to a an article, write a description so people know what to expect when they click on the link.
Respond to comments, if someone adds a comment, its a form of engagement and it tells the social media platform that your content is interesting and pushes you up the ranks. Respond to the comment and you’re keeping the post alive and encouraging others to comment or react.
Here’s some tips on doing a social media competition:
Experiment with your blogs, see which style creates engagement, get a feel for your followers and move towards what they like. If they are clicking through to your blog and spending time reading, you are going in the right direction. If you have an online shop, drop some links into the copy to drive them towards products.
A blog doesn’t have to be realms of text, large pictures and minimal text can make a great blog too!
Micro blogging is seen regularly on Instagram and Facebook, really it’s just a longer version of a post, nicely ordered paragraphs telling a story, creating interest, they usually centre around an image drawing the reader in to explore your post.
Creating content for different platforms and how they differ, adapting your posts for the individual platforms can be beneficial
LinkedIn – A professional network that is perfect for B2B audiences.
Facebook & Twitter – A bit of everything but video and live content seem to be topping the charts but don’t let that put you off.
Instagram – Perfect if your content is highly visual. Static images and short videos work incredibly well but it’s not as good at driving traffic back to your blog.
Pinterest – Similar to Instagram, Pinterest is highly visual. it can be highly effective at driving traffic back to your blog or online shop.
Remember many people are at home at the moment with more spare time than usual, this could be your time to shine with the increased audience, a little bit of planning and you’re away!
Helping hands to keep your posts regular, buffer and hootsuite are good ones to try, you can create free accounts on both of the aforementioned, top tip, scroll right to the bottom to find the ‘free account’ link.
You will be restricted to managing 3 social media accounts on each which is more than enough for most people. For example you can add Twitter, Facebook and Instagram and post out to all in a regular fashion from Buffer or Hootsuite.
Having a scheduler helps keep your post regular, posting daily helps keep you on top of the curve.
Keeping a good supply of photos in a separate album helps when adding posts, a nice catalogue of images that sit well with your posts keep consistency and saves you time.
There are plenty of photo editing tools, Snapseed and Lightroom to name a few, not to mention the tools you have already on your phone which may be more than enough to crop and smarten up an image.
Added extras, , ripl, canva and instories are great for stock photography and neat little tools for adding text and colours that fit with your brand. Istories is great for Instagram stories, it includes nice animation effects to capture your audience.
Live video content continues to grow, people live in the here and now and want to know what you are doing at any given moment, grab your phone and give it a go, no fancy equipment needed here.
Instagram stories is a great way of engaging, it’s a nice fun element and when used regularly you’ll find your loyal following.
Messaging is on the up, this has a two way benefit, you can use in its simplest form to offer messaging to your audience, ‘send us a message’. If you offer this make sure you regularly check the messages and respond in a timely manner.
The second is for messaging your followers, maybe you have a core set of shoppers that would benefit from a direct message, show them your latest new arrival or a blog post you feel they may be interested in reading. This one comes with a caveat though, don’t spam your followers and page likers, if they don’t ever open the messages you know they are not interested, don’t push it!